Granite Transformations’ Mark Johnson and Carl Griffenkranz Achieve Certified Franchise Executive Designation

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Washington, D.C. — February 16, 2011 — South Florida residents Mark Johnson and Carl Griffenkranz were recognized today as a Certified Franchise Executive by the Institute of Certified Franchise Executives. Johnson and Griffenkranz completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association’s Educational Foundation. The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide and will honor this year’s designees during its annual convention in Las Vegas.

“When I joined IFA as President and CEO, I was immediately impressed by the number of highly-respected franchise executives who have earned their CFE designation,” said IFA’s chief executive Stephen J. Caldeira. “I was also equally impressed by the increasing number of franchise executives who have enrolled in the program. In fact, the value of the program was so apparent and powerful to me that I decided to earn my CFE as well. I’m delighted to be a member of the CFE Class of 2011.”

Mark Johnson, chief executive officer of Granite Transformations, has been an executive with the company for several years and has held former roles as executive vice president and chief operating officer of both Granite Transformations and its parent company, Trend USA. As Vice President of marketing, Carl Griffenkranz is responsible for the development of marketing, advertising, public relations and social media strategies. No stranger to world of franchising, Griffenkranz has previously served as Vice President of Marketing for Raving Brands, serving Moe’s Southwest Grill and Doc Green’s Gourmet Salads & Grill.

Nearly 1,300 franchise executives are currently enrolled or have received certification. More than 300 IFA-member companies currently have one or more executives enrolled in the program that provides benefits such as specialized knowledge, industry recognition, peer-level networking and professional standing.

Candidates are required to complete a rigorous course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops. The program enhances franchising professionals’ understanding of both the industry’s fundamental and complex aspects.

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